Hari's Corner

21 Jan 2008

Social networking or self-centred networking?

Filed under: Internet and Blogging by Hari
Posted at 09:00:03 IST (last updated: 16 Jul 2008 @ 20:10:20 IST)

I've never been a big fan of Orkut-style social networking websites where you create user profiles, add friends and exchange messages. Somehow, I've not got into them. These social network sites, in spite of being so feature-rich and user-friendly are nothing more than glorified online contact lists. Yes, you collect a whole bunch of "friends", but what does that really achieve? A simple e-mail address book is a much better social network tool and much less clunky. After my initial burst with social networks, I've not found anything to draw me back to them. I hardly log into Orkut these days. Even the excitement of discovering my old school mates through such channels has died down. I feel that those sites are nothing more than self-centred networks. Your main focus is your own profile. And everything else centres around you. To me, at least, these self-centred networks don't have a great deal of attraction. My blog does a better job in that case.

Oh, I am aware that you can build discussion forums and communities around these social networking sites, but discussion communities are not unique to social networking. Discussion groups and online forums have existed in a far simpler form long before the whole "Web 2.0" phenomenon came into existence.

And then there are the link submission-style (social bookmarking) sites like Digg and StumbleUpon. Once again, I'm not a big user of those. Yes, they do help you get a link back but most of these links are worthless from an SEO point of view (unless your article gets to the front-page somehow). It's true that you might get a lot of traffic for a couple of days from such sites. But then again, it does nothing to promote real social interaction. Additionally you are bound by the likes and dislikes of those communities. I generally find that the communities who use social bookmarking are extremely unreceptive to topics other than technology (and to an extent politics). Thus they are useful to you only if you follow their trends and write about their kind of topics. Besides most of the visitors who come to read your website after clicking on such sites never return. Finally, to the best of my knowledge (and from what I've learned from others), the traffic from social bookmarking sites never generate much advertising revenue anyway. It's merely the internet equivalent of 15 minutes of fame.

I know a lot of you will disagree with this. In fact, I have no doubt that most people will have made better use of social networking and social bookmarking tools than I have and see them as very valuable online resources, but then this article is about how I see them. It seems to me that the whole social-networking thing is overhyped. I always follow my own path in this - most of my friends online are people who've been interacting with me regularly by e-mail for years and those who I've come to know over a period of time. I know I'm old fashioned wink